In 2013, despite the incredible evolution of the Internet, approximately 25 percent of small businesses still do not have their own website. To be in a position to capture its share of this busines, Big Mouth Local (BML) decided to prepare a library of websites for small-to-medium sized (SMB) clients across most industries. In fact, this library is the result of BML’s website development team developing and creating countless websites for clients, which has led to about 200 industry-specific templates that the website development team may use. However, if using one of the BML templates will not lead to the best presentation, the BML website development team, which includes website designers and programmers, will create a new one specific to that client. Once a client orders a website from a Big Mouth Direct franchisee, the BML intake process enables the website development team and content-writing team to create a high-impact website for the SMB client at affordable prices. BML’s website design program is an easy sale for franchisees and their sales representatives.