In August 2014, business partners Ryan Godsey and Joshua Pense purchased an exclusive Big Mouth Direct master territory spanning two-thirds of the state of Arkansas and the eastern part of Oklahoma through their Vanguard Digital Enterprises LLC. Big Mouth Direct Inc. is a franchisor of low-cost Internet marketing and advertising solutions that increase Internet presence, drive traffic to and generate sales to small- to medium-sized businesses. To learn more about Big Mouth Direct’s digital solutions, click http://bigmouthdirect.com/digitalbusinesssolutions.
Godsey and Pense plan to sell affordable and lucrative sub-franchises within this area, while retaining about 20% of the master territory for their Vanguard Digital Marketing LLC subsidiary, which will sell Big Mouth Direct’s digital solutions to businesses.
Godsey and Pense both have extensive business and technical experience. Godsey has strong software and e-commerce business development skills, garnered from owning his own business since 2005. He has also maintained an active membership in professional organizations dedicated to the following:
Nearly a decade of applying these skills has given me valuable experience in working with people for truly win-win outcomes. That’s what it’s all about—all lasting businesses are built on solid relationships and with integrity.
Pense developed his business skills early and firsthand, watching his parents as they ran their own businesses—from a family farm to a startup information technology provider. By 1999, he had gained hands-on experience as he joined them in business and through his own ventures:
It is all about people—relating to them, listening to them, asking them thoughtful and relevant questions, and meeting the needs that they express and even some that they don’t. In becoming a master franchisor, we can empower those who have already taken the leap into business ownership through our product offerings but also, via our sub-franchises, provide opportunity for those who long to do so.
Godsey and Pense claimed an exclusive Big Mouth Direct territory in most of Arkansas and the eastern part of Oklahoma because of the growth potential and financial rewards for all involved. They also want to be at the forefront of shaping the e-commerce industry in their region and having a clear positive impact on their clients. They highlight the following advantages of Big Mouth Direct’s franchise system:
Our master territory is our own backyard. It’s where we live, work, attend church and raise our families. It’s where our friends who are like family do the same. In short, we are invested here.
As we expand with qualified sub-franchisees, we are able to extend this reach beyond our backyard and give others the opportunity to do the same. But it’s not just about capturing a sale or selling a territory, it’s about the long term. When we all win over the long haul, it means better lives for those involved in the franchise, our families, the business owners, their families, their customers, and the community as a whole.
Besides making an effort to patronize local businesses in general, Godsey and Pense encourage others in Arkansas and eastern Oklahoma to think about starting their own Big Mouth Direct sub-franchise within their territory. The ideal sub-franchisee candidates will possess the following traits: