As Internet marketing evolves, social media networking sites play an increasingly important role for small-to-medium sized business (“SMB”) clients. Sites like Facebook, Twitter, Google+ and YouTube are the most popular. SMB clients need to update their Facebook page with relevant news, events and promotions pertaining to the company. This practice leads to Facebook fans.
In comparison, Twitter creates followers (i.e., people to follow a SMB client) and provides a vehicle to update them cost effectively. YouTube is a great way to advertise a product or service. All it takes is posting a video showing why the product is a good one to buy and why it’s better than comparable products.
The Big Mouth Local social media team will create social media pages (e.g. Facebook, Twitter, Google+, Pinterest, YouTube, FourSquare) for SMB clients if they don’t already have them. In addition, the BML social media team will develop campaigns for SMB clients to create real fans and followers interested in the SMB’s business, products and services.