Big Mouth Local (BML) has built a premier national online business directory for Big Mouth Direct which incorporates advanced search technology and functionality to find inclusive of basic listings for more than ten million small and medium sized businesses and those which purchase feature business profile pages on the directory to highlight their business.
Searches can be conducted by keying a keyword, phrase or subject within a city, state and zip code for a given radius, which can vary from 1, 5, 10, 20 to 50 miles. In addition, searches can be approached by viewing the 18 categories and up to 20 subcategories or just by scrolling down to “Popular Categories.” The directory also ranks featured listings (i.e., landing pages) which will be sold by franchisees, atop applicable search results. In addition, coupons or other promotions can also be listed for a relevant search.
The BML SEO team uses a variety of techniques designed to help targeted web pages rank highly with search engines (e.g. Google, Bing, Yahoo) while “white-hat” SEO practices call for rich relevant content, back-links from relevant content and social media “likes” and “dislikes” about a business. All of that is fundamental.
However, BML has what few other companies can offer Big Mouth Direct’s directory. BML partners with newspapers and media companies and links newspapers’ or media companies’ digital websites to the online local business directories, which BML develops. Each of the directories is linked to the BML network of directories and digital newspapers.
That’s a lot of horsepower. The page ranking for each of the digital newspapers and directories, when aggregated, creates collective optimization capabilities—placing BML as one of the best in its class.
Featured business profile pages–sometimes also referred to as “landing pages”–are one of BML’s proven methods to increase the online presence and traffic for SMB clients. A standard BML landing page, featured in an online business directory, provides readers with an aesthetically pleasing layout. The featured listing incorporates creative content describing the SMB client’s business, hours of operation, contact information, a link to the SMB client’s website (if any), links to social media (Facebook, Twitter, etc.), an attractive video with music or voice-over, pictures, Google maps and directions, reviews and testimonials, a contact submission form and even an offer with a call to action.
BML’s team does all the work. From receipt of all the necessary information, BML’s production team will write the content, develop the video and post the landing page promptly, within days, after SMB client approval.
BML’s business-development team is committed to innovative technology to bring the best of digital services to its franchisees’ clients. Innovation is about divergence, not convergence. If products and services look identical in every way, then differentiation from competition can be based on only price.
BML’s philosophy is that our franchisees and their clients will not be served if competitors’ products and features, design or brand elements are merely imitated. For that reason, BML focuses on bringing its media partners long-term, sustainable and competitive advantages, which will be the result of finding new ways to excel and exceed all expectations.
An important segment of online shopping and revenue generation is that of deals and coupons. Now 52% of business-to-business marketers use video as part of their content marketing mix; 70.8% of Internet users watched online videos in 2012, resulting in U.S. online ad spending expected to nearly triple in the years ahead (eMarketer). BML stays abreast of market forecasts and trends and has now incorporated video into deal offerings and coupons.
Ad servers deliver banner ads (sometimes called web banners). The process entails embedding an advertisement into a web page. It is intended to attract viewers who “click through” from the banner, which is linked to the website, landing page or social media site of the advertiser. When a web user visits one of our advertiser’s websites from the content site by clicking on the banner ad, BML earns money because the content provider pays for each “click through.” BML partners with ad networks, which serve up advertisements throughout the directories we build.