To maximize Big Mouth Direct franchisees’ sales efforts, Big Mouth Local’s executive team developed a reporting package to provide a detailed overview on a given client’s campaign that the franchisee may use when meeting with that client month’s into the program. The reports will include SEO data showing where the client’s business ranks on Google and other search engines for keywords or phrases being optimized. In addition, on overview of the entire campaign is included showing metrics to evaluate the effectiveness of the campaign. The number of impressions, click-thrus, the number of forms submitted to the clients and the number of calls received all play into analyzing whether the campaign is working and to validate the value of the services provided. The manual reports are used occasionally because the much more up-to-the-minute information is available to Big Mouth Local’s via its online dashboard for Big Mouth Direct’s franchisee network and their clients.